Published on February 23rd, 2012
As predicted by many, the controversial Coca-Cola wall in Hackney Wick has been given the fire extinguisher treatment. It didn’t last long did it!
Before the wall was dogged, The London Vandal had spoken to Monorex, the agency behind this work, and they offered this comment on the wall:
“We try to do our bit to make advertising a little more exciting and support artists in many ways – like the INSA wall in Birmingham! That Olympic wall was destined for print advertising – so our hand painted image, we feel, was the better solution! Monorex & Coke were always planning on commissioning original art after this campaign.Part of our agreement”.
We have no idea if Coca-Cola are going to dig deep in their pockets to keep this wall maintained throughout the Olympics, or if they are going to abandon it now that they have filmed and photographed it. If they do try to painting this wall, you can be sure this won’t be the last time it get’s dogged.
Here is the video advert that Coca-Cola used the wall in, just so you can see what all of the fuss is about:
UPDATE:
High Rise Murals, who worked with Monorex on this project, have just been online and posted this photo. Seems like Coca-Cola will not be maintaining the wall after all!
High Rise Murals are asking the residents of Hackney Wick how they would like to see the wall filled on their Facebook page. Thanks to The Visual Yard for the update.
Before the wall was dogged, The London Vandal had spoken to Monorex, the agency behind this work, and they offered this comment on the wall:
“We try to do our bit to make advertising a little more exciting and support artists in many ways – like the INSA wall in Birmingham! That Olympic wall was destined for print advertising – so our hand painted image, we feel, was the better solution! Monorex & Coke were always planning on commissioning original art after this campaign.Part of our agreement”.
We have no idea if Coca-Cola are going to dig deep in their pockets to keep this wall maintained throughout the Olympics, or if they are going to abandon it now that they have filmed and photographed it. If they do try to painting this wall, you can be sure this won’t be the last time it get’s dogged.
Here is the video advert that Coca-Cola used the wall in, just so you can see what all of the fuss is about:
UPDATE:
High Rise Murals, who worked with Monorex on this project, have just been online and posted this photo. Seems like Coca-Cola will not be maintaining the wall after all!
High Rise Murals are asking the residents of Hackney Wick how they would like to see the wall filled on their Facebook page. Thanks to The Visual Yard for the update.
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